Your sales team will fall apart without coaches focusing on sales rep growth. Whether your team is experienced or not, people need recognition and education from their managers to stay satisfied with their day to day role.
Unfortunately, it’s not easy to be a sales coach. Especially if you have one coach managing more than 5 sales reps. What usually happens is a coach gets overwhelmed with the thousands of hours of call recordings they have to review and end up asking the sales rep “what they need help with most”. Putting the growth and education into the sales reps hands, when often times they don’t know what they don’t know.
Fortunately, the data you need to successfully coach a sales rep isn’t convoluted or hard to understand. There is just WAY TOO MUCH of it. As a sale coach the 3 main things you need to focus on are your sales reps pitch, pace, and tone.
PITCH
Optimizing and maintaining the pitch is the hardest part of coaching a sales team because of the turbulent nature of a cold call. Your sales team will face many different objections, push backs, and prospects. Making a script on a word document that can provide certainty in all conversation paths is difficult.
This is why Suade created Suade Docs. A document editor capable of adapting to the conversation as it happens and notifying coaches of areas of improvement within the document based on actual conversations.
PACE
If your sales rep sounds to rushed or too nonchalant, your prospect may get rubbed the wrong way. Monitoring and understand where your sales rep can improve from a word speed stand point can help them understand how to portray the confidence required to book more meetings.
Suade Teams gives you the ability to dive into your sales reps data from an aggregate view point. Condensing thousands of calls into one metric.
TONE
Tone is also among the most important attributes of a sales rep. If you sound scripted, you wont be taken seriously. If you sound haughty, you’ll push people away. To book more meetings, you have to show confidence while being respectful. All in all you need to be natural, a human.
Expecting sales coaches to Analyze the tone of thousands of calls and giving appropriate feedback is an irresponsible assignment. Let AI do the work for you. Suade Teams lets you analyze the performance of your team saving you thousands of hours.
All in all, a digital sales coach that has unlimited time, memory, and computational resources will do wonders for you sales team.
A study shows that in the last 2 years, 26% of people decided to stay at their current employer due to quality leadership in place.
If you take care of your employees they will perform better and they well stick around longer.
Empower your sales teams now with a digital sales coach.
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